WTM London. The global meeting place for the travel trade and how to Stand Out in a Global Event?
World Travel Market London is the leading global event for the travel industry to meet industry professionals and conduct business deals. Through its industry networks, unrivalled global reach, WTM London creates personal and business opportunities, providing customers with quality contacts, content and communities.
Efficient Suggestions for your upcoming exhibition, how you make an event profitable
You made the decision to exhibit at a show. How could you make your Trade Show Exhibition Stand much more successful?
These are exhibition stand design and build exhibition stand design tips to get you started:
Tie all the details together. Make sure that your booth design has an overall theme that represents your company. From furnishings to your graphical design your catalogues and stand design, everything should look integral and according to your corporarate identity.
Everything starts with brilliant demonstration methodology.
Beautiful and effective bespoke exhibition stands that generates profits is the result of a professional approach. Professionel design integrates consistency, contrast, symmetry, balance of proportions, therefore transmitting, credibility and global recognition.
Exhibition design and Branding.
Exhibition stand design is part of the overall marketing tactic. In today’s highly competing marketplace, to stay ahead, exhibitors need to distinguish themselves and in fact separate out from the rest, with a clear, unique, and desirable image that matters. Exhibition stands can deliver a specific desired experience, content, images, and feelings that enhance a connection between organization and customer, creating value for the target clients a competitive advantage, aggregating an emotional choice.
For many years now, brand specialists, academics and advisers have shared a rallying cry: brand need to be expressed through the experience of a product or service, rather then simply through creative marketing communications.
Brands affect all aspects of our everyday lives. It is well documented that recognisable brands demand higher prices, enjoy better margins and obtain higher levels of customer loyalty than their competitors.
Developing a customized exhibition stand
Developing a customized exhibition stand design is among the keys that will allow a company to open up doors to achieving business success. A tailor made design can produce the desired picture the actual sensation and the image and perform a practical and advantageous method that assures businesses of immense benefits and countless advantages.
An extraordinary custom exhibition stand design will not just catch the attention of the customers, but furthermore, set up a remark about your company in the minds of the clients. Secondly, it is a brilliant idea to create a custom exhibition stand design if it’s done right, because it allows you to prove that your business has integrity and importance, and is not something to be disparaged in the industry to which it belongs
Custom-made exhibition stands with a winning, industry related look as well as superior appearance are the method for exhibition success.
Personal trade show booths can elevate dramatically the company’s exposure, creating a more remarkable presentation.
Franc Stera is Eexhibition Marketing strategist at Marketing/Most forwarded thinking by Activteam. Assisting , exhibitors to reach there marketing targets.