There’s so much discussion about promoting goods and services at events, and that presents both a challenge and an opportunity to businesses. In marketing, going with the flow is regarded as a good option. However, there is an overwhelming competition for attention there. What you can do is complement and intensify your presence efforts through event marketing.
Participation in a trade show forms part of the above described marketing strategy. There is still competition in such an event, but at least you don’t have to deal with thousands or even millions of competing businesses. To make sure your high visible exhibition stand rises above the rest, you could implement the following recommendations.
Choose Layout Wisely
Stand designs is usually categorized into five namely: peninsula, head, corner, walk-through and row. A peninsula stand is open in all areas while a head stand includes a backdrop in one side but is open in three sides. Corner and walk-through stands have two open sides and two walled sides. In a corner stand, two walls are adjoined together, forming a corner. In a walk-through stand, the two walls are set up across each other, providing a pathway. A row stand has only one open side.
When choosing from the aforementioned designs, you have to think about the location of and area surrounding your booth. For booths with spacious surroundings, a peninsula stand is regarded as the ideal option. A row stand provides privateness and exclusivity, which can be handy if there are booths beside and behind yours. A corner stand works well if your booth is on a corner or beside a structure. You may also make use of a double-decker stand if your organizers and the venue allow. With this, you are able to mix and match different stand layouts.
Brighten Up Your Booth
One of the most best ways to outshine your competition is to make sure that your high visible exhibition stand is well-lit. You don’t would like your exhibition stands to be treated as a shadow or backdrop of other stands, do you? Instead of opting for standard cold lighting, ask your stand provider to use worm lights or modern LED lights. Aside from lighting systems, another way of brightening up your stand is featuring LED screens. These don’t only lighten up your stand; they can also be means to feature your video ads, instructional videos, and customer testimonials.
Increase your space – Confirm the size of your stand area with the organizers. Get all the dimensions such as the height
of your stand area. You can take advantage of a high ceiling space by creating a high arch for your logo or brand name for
instance, or putting a tall structure with a rotating sign. This will create a lighthouse effect that will lead your target to your
For the new competitive Age, using progressive design and creativity to help customers display there products and services and make key business exhibition marketing actions is a challenging task. If you can’t afford such sophisticated customizations, you can focus on having mote simple structures using wallpaper artworks and renting LED screens instead. These components should prominently present your brand name, logo, taglines and other promotional messages. Having customized furniture that complements your brand colors can also help.
Developing the most appealing booth takes some time, effort and budgeted company funds, but the outcomes can pay off rather quickly. Customers need to get the feeling that your company has something exclusive to offer.
Franco Stera is Executive Marketing Director at Marketing/Creative Services Activteam on site support, assist across exhibitions, exhibitors brand and exhibition marketing objectives. Info More