Taking part at trade fairs give the opportunity to cultivate customer relations. Relations can be maintained by a brief conversation on the stand rather than by wasting large amounts of time and money on travelling. Trade fairs can combine several marketing instruments. If a company has the main objective to attract new customers it must produce a large scale advertising campaign ahead of a trade fair. Alternatively, if its goal is to cultivate relations with existing customers then these must be motivated to visit the stand in advance. A basic evaluation of trade fair activities reveals that exhibitions represent a marketing instrument with a wide ranging and far reaching effect. All the above factors underline the benefit of trade fairs within the marketing mix.
The three major factors that need considering in planning your stand are your marketing objectives, budget range and the rules set by the organizers. A stand services provider can assist you work out such considerations. The company representatives can give you hand drawn sketches to computer aided designs of you would be stands. These cover not only the platform but in addition furniture, graphics and lighting plans.
It is also advisable to weigh on the time you have left before the exhibition day. An exhibition stand service saves you a lot of time with its facilities, skilled staff, and longtime experience.
Transport services when hiring an exhibition stand are another cost and time saving aspect of hiring a stand service. If you wish to exhibit abroad within and beyond Europe, you do not stress about organizing and setting up your exhibition stand. The service company can manage the paperwork, so you can concentrate on preparing your staff and other stuff.
An exhibition stand designer deliver your stand project on the venue, it spearheads the assembly of your stand as well. Aside from the structure, it places, furniture along with equipment to where they may be expected.
Right after the exhibition, your staff is likely to be exhausted from entertaining your prospects. It will be a good consideration if you spare them from the job of dismantling your stand. They should also have a team of installing workers.
Exhibition stand hire. Attending multiple exhibitions.
Participating in multiple exhibitions
Exhibitions are held in different locations. If you wish to attend another trade exhibition in a different venue, you must prepare for the change in layout. With a capable and experienced exhibition stand service, you can manage your exhibition presentations.
Whenever choosing an exhibition stand service provider to design and build your exhibition stand, it is imperative you choose a company that has been in the marketplace for many years.
The exhibition stand contractor should be able to provide you a complete service. This should include everything from the creative design of your stand using they are in house creative designers to the build of your exhibition stand using their own qualified and experienced wood workers.
Ask for quotations before you commit. This ensures that the service costs are within your spending budget.
Along with experience, a contractor need to have an outstanding reputation. Having someone manage this type of project for you, means you need to trust them and know that they can complete the demands to the highest standard and in time.
Franc Stera is Exhibition Marketing strategist at Marketing and Most forwarded thinking by Activteam. Assisting, exhibitors to reach their marketing objectives.