Tips to attract and interact visitors at your exhibition stand

The way toAttract the Right Visitors with Your Personalized Exhibition Booth
Be Noticed on the Scene.

Thousands of exhibition booths at many trade shows look for the interest of one potential customer. Neither the prospect nor advertisers benefit from this reality. Plenty of clients take promotional materials and effort as distractions into their daily lives. Some develop ad blindness-preferring to ignore ads whenever they see one.

As an exhibitor, you have to deal with the competition within and beyond your niche. If you want your brand to stand out, you have to do something remarkable. This is where custom exhibition booths come in.

To get customer attention in the show it is crucial to stand out from the crowd.! With hundreds of different exhibition booths at the event, it is not easy to stand out. A stand need to look professional and stunning. A customized exhibition stand with eye catching graphics, multimedia effects such as light boxes and printings would make a company stand out at the show with an exhibition stand and create a more sophisticated look.

Identify your customers – Knowing what you do talking to in the exhibit will allow you to think of the best way
to communicate your message and present your products, services, and brand. Find out what your target consumers needs and
wants are and direct your messages to them. Make sure your exhibition stand contractor understand their needs or wants.
This will surely put your brand or product on their radar.

It can also help to be abreast on how your target audience reacts to the latest trends. This will help you in designing your
exhibition stand design and build and in choosing your strategy.

Innovative custome designs.

There are factors that it’s essential to take into consideration first before you finalize your designs for your exhibition stands. You need to seriously take into account the various elements that you want to have in your stand. These elements have to be interesting and appealing to your audience. Other than the the graphics and well organized and harmonic environment to put in your stand, there are a few basics that you have to plan for too.
Various trends have grown to be popular in recent years when it comes to designs for exhibition stands. Among these are trends in lighting and construction materials.

Have clear objectives and plan your stand implementing your targets in the overall concept: Regardless if you areenhance your brand value, raise awareness about new products or service or simply interested in meeting more prospective business partners, design your stand in accordance with your goals.

Product/Service Demonstration

Sections
A definite purpose of sections in your stand will help you manage your exhibition far better. One section should be dedicated for your product displays. There should also be the standard hospitality features like a mini-lobby and space-saving chairs. In addition, it pays to have a cloaked area for your sales staff to keep their things and to rest every once in a while.

Lighting
This is almost certainly one of the areas who have considerably evolved. Today, LED technology has made it possible to create new ways to make lighting and visuals more interesting to audiences. It has made such a huge impact because of how flexible it is usually with options ranging from rope lighting to strip lighting.

LED technology has also made it possible to use lights of a specific color and also have changing colors incorporated in your design. Furthermore,
Conventional lighting fixtures such as track lighting, pin lights, and floor lights among others are still available. You can check with your exhibit organizers and booth contractors if you have special requirements.

Image quality matters.

Visuals

The fascination of an exhibition booth comes from the dynamic of the communication approach, customer interaction, audio visuals and contemplation.
Use attention-grabbing visuals – The classic adage a picture provides a thousand words says it all. Get your target
market’s attention by appealing them with interesting pictures.

Provide original artwork to get good quality images. Good professional stock photos clear, crisp pictures. Bad pictures and artwork could result in your entire exhibition failing to make the impact. Use quality image, do not use images that have been copied from non-original sources.

Franco Stera is Executive Marketing Director at Marketing/Creative Services Activteam advertising marketing analyst help and support, assist across exhibitions, exhibitors brand and exhibition marketing targets.