When it comes to taking part in an exhibition, it is vital that you are exceptional and stand out.
By far the most exhibitions are geared towards a certain audience, this means that the majority of stands are going to be offering the same or similar products to you, so you need to ensure that your exhibition stand is something spectacular, which is going to make you stand out from everyone else and make an impact on your prospective customers.
Although it is not easy to join an event and manage an exhibition stand, doing so can actually produce outstanding results and propel a product or service to good results. A well designed exhibition stand together with a carefully planned presentation strategy boosts four key important business areas simultaneously, making a trade show slot a smart and worthwhile investment.
Identify your target audience Knowing who you are talking to in the exhibit will allow you to think of the best way
to communicate your message and present your products, services, and brand. Learn what your target consumers needs and
wants are and direct your messages to them. Make sure your exhibition stand contractor understand their needs or wants.
This will surely put your brand or product to their radar.
Attention to the brand.
Tie up everything together. Ensure that your exhibition stand has an overall theme that represents your company. From furniture to your artwork your brochures and stand design, everything will look integral and in respect to your corporarate identity.
Sales and marketing.
Exhibitions are great ways for lead generation, flyer distribution, and product drive. Some exhibition participants also benefit from their exhibition stands to submit new campaigns, attract potential prospects, as well as sell products or services.
Exploration and development
Some companies make use of the exhibition visitors in research and development by executing surveys, sampling products, and gathering feedback. Exhibitions are also an ideal way to keep up with industry trends, check business triggers, observe other companies, research marketing strategies, and assess the competition and the current market situation.
Aside from small businesses, big companies and multinational corporations usually participate in trade shows and exhibit events. Companies can meet key clients, business partners, and the must knows in their industry. Trade shows can also serve good recruitment hubs where businesses can spot potential workforce.
Franco Stera is Executive Marketing Director at Marketing services by Activteam on site help and support, assist throughout exhibitions, exhibitors brand and exhibition marketing targets.