There is so much buzz about promoting services and products at events, and that presents both a challenge and an opportunity to advertisers. In marketing, going with the flow is regarded as a good idea. However, there is an overwhelming competition for attention there. What you can do is accentuate and intensify your presence efforts through event marketing.
Participation in a trade show forms part of the above described marketing approach. There is still competition in such an event, but at least you don’t have to deal with thousands or even millions of competing advertisers. To make certain your high noticeable exhibition stand rises above the rest, you could implement the following suggestions.
Select Layout Wisely
Stand designs is usually classified into five namely: peninsula, head, corner, walk-through and row. A peninsula stand is open in all areas while a head stand includes a backdrop in one side but is open in three sides. Corner and walk-through stands have two open sides and two walled sides. In a corner stand, two walls are adjoined together, forming a corner. In a walk-through stand, the two walls are set up across each other, providing a pathway. A row stand has only one open side.
When choosing from the aforementioned designs, you have to consider the location of and area surrounding your booth. For booths with spacious surroundings, a peninsula stand is regarded as the ideal option. A row stand provides privacy and exclusivity, which is handy if there are booths beside and behind yours. A corner stand works well if your booth is on a corner or beside a structure. You may also make use of a double-decker stand if your organizers and also the venue allow. With this, you are able to mix and match different stand layouts.
Improve Your Booth
One of the most best ways to outshine your competition is to make sure that your high visible exhibition stand is well-lit. You don’t would like your exhibition stand to be treated being a shadow or backdrop of other stands, do you? Instead of opting for standard cold lighting, ask your stand provider to use worm lights or innovative LED lights. Aside from lighting systems, another way of brightening up your stand is featuring LED screens. These don’t only lighten up your stand; they can also be means to feature your video ads, instructional videos, and customer testimonials.
Is your brand name recognizable in different distances? This can be a question you should ask your stand provider. Whether you utilize blocks of letters, overhead banners, or moving graphics display, make sure everything is bold. This way, your brand name and tagline can be viewed by event-goers even from far.
For the new competitive Age, using exciting design and innovation to help customers display there products and services and make key business marketing actions is a challenging task for your events. If you can’t afford such sophisticated customizations, you can focus on having mote simple structures using wallpaper artworks and renting LED screens instead. These components should prominently display your brand name, logo, taglines and other promotional messages. Having customized furniture that complements your brand colors can also help.
Your selection will depend on at many aspects that just you have in mind. Your choice of an exhibition stand will have an effect on your performance at an exhibition and will be a worthwhile investment to those who take exhibiting seriously. By choosing the right exhibition stand you will be able to focus on other objectives. Events need to be well prepared and exhibition stand concepts, should be treated as such, so make your decisions carefully.
Franco Stera is Executive Marketing Director at Marketing/Creative Services Activteam on site help and support, assist throughout exhibitions, exhibitors brand and exhibition marketing objectives.