Creting an exhibition stand is a complex cluster, it is essential that your message is easy to understand and is consistent with all your other marketing campaigns. Your brand needs to be on-point and needs to be presented well. Here are the factors that you need to consider to ensure that you are generating the right communication to your audience.
To get attention in the show it is crucial to stand out from the crowd.! With hundreds of different exhibition booths at the event, it is not easy to stand out. A stand need to look professional and stunning. A customized exhibition stand with eye catching visuals, multimedia effects such as light boxes and printings would make a company stand out at the show with an exhibition stand and create a more sophisticated look.
Your ultimate goal is to be noticeable among the crowd, especially when there are other competitive exhibition stands with similar products and services. A stylish exhibition stand should be able to capture the attention, of potential customers, whether they are near or far. It needs to be visible from all angles, no matter where your audience is arriving from. You should be able to draw potential customers in toward your stand by providing interesting features and thought-provoking displays. Generosity can also go a long way. Giveaways are a sure way to attract customers to your stand. They can give you a good head start as compared with other stands. However, you need to make sure that the cost of your giveaways will be justified by the leads that you will generate from your stand.
Develop a custom stand that is visible.
Creating a custom exhibition stand design is just one of the keys that will allow a company to open doors to achieving business success. A customized design can create the desired picture the feeling and the image and perform a practical and advantageous way in which assures businesses of immense benefits and countless advantages.
An remarkable custom exhibition stand design will not just catch the attention of the customers, but furthermore, set up a remark about your company in the minds of your clients. Secondly, it is a brilliant idea to create a custom exhibition stand design if it’s done right, because it allows you to prove that your business has integrity and significance, and is not something to be disparaged in the marketplace to which it belongs
Generate interaction with your audience.
Create a 7-word tagline which a target audience can interpret within 5 seconds. Keep it honest, and do not make it too abstract.
Have three main categories of graphics, depending on how distant customers can stand from your exhibition booth: long range, medium range, and short range
After establishing a good first impression, audience retention should be your next goal. You do not want people to just look; you want them to be involved in the product or service that you are selling. Create interaction with your audience through the stand. Provide a demo or have well-trained staffs that will answer your audience questions regarding your product or service. The features of your stand also needs to create interaction that your audience can play with. One good way to do this is always to have sample of your product or service that your audience can utilize. Your audience will have a more personal experience and they will get a truly feel of why they need your products or services.
Your communication should create an impact.
Create discussion for your stand by creating your message across the core of your product. It should create an impact and have a lasting impression. Be consistent with all your marketing campaigns so your audience will not confuse you with many other brands and that they will still recognize you when they see the brand somewhere else. Present your audience your selling points in as little time as possible. This will assure that the audience will get the important message before they decide to leave. The prospective customers should leave the stand knowing how they can get the presented product or service.
How to Find a qualified exhibition contractor.
An exhibition contractor with experience in exhibition marketing targets and implementation in custom designs can help you from the planning stage to the execution of your trade show booth project.
The ability to execute the needs and to foresee possible marketing and visibility concerns that you may encounter in the design period of the project and they may make contributions inputs that can make your stand more successful.
Franc Stera is Eexhibition Marketing strategist at Marketing/Most forwarded thinking by Activteam. Assisting , exhibitors to accomplish there marketing targets.