There’s so much buzz about promoting products and services at events, and that presents both a challenge and an opportunity to advertisers. In marketing, going with the flow is regarded as a good option. However, there is an overwhelming competition for attention there. What you can do is complement and intensify your presence efforts through event marketing.
Participation in a trade show forms part of the above described marketing approach. There is still competition in such an event, but at least you don’t have to deal with thousands or even millions of competing advertisers. To make certain your high visible exhibition stand rises above the rest, you can implement the following suggestions.
Choose Layout Wisely
Stand designs can be classified into five namely: peninsula, head, corner, walk-through and row. A peninsula stand is open in all areas while a head stand includes a backdrop in one side but is open in three sides. Corner and walk-through stands have two open sides and two walled sides. In a corner stand, two walls are adjoined together, forming a corner. In a walk-through stand, the two walls are set up across each other, providing a pathway. A row stand has only one open side.
When selecting from the aforementioned layouts, you have to think about the location of and area surrounding your booth. For booths with spacious surroundings, a peninsula stand is the most ideal option. A row stand provides privacy and exclusivity, which is handy if there are booths beside and behind yours. A corner stand works well if your booth is on a corner or alongside a structure. You may also make use of a double-decker stand if your organizers and the venue allow. With this, you are able to mix and match different stand layouts.
Brighten Up Your Booth
One of the most best ways to outshine your competition is to keep your high visible exhibition stand is well-lit. You don’t want your exhibition stand to be treated being a shadow or backdrop of other stands, do you? Instead of opting for standard cold lighting, ask your stand provider to use worm lights or innovative Led lighting. Aside from lighting systems, another way of brightening up your stand is displaying LED screens. These don’t only lighten up your stand; they can also be methods to feature your video ads, instructional videos, and customer testimonials.
Is your brand name recognizable in several distances? This can be a question you should ask your stand provider. Whether you utilize blocks of letters, overhead banners, or moving graphics display, make sure everything is bold. This way, your brand name and tagline can be viewed by event-goers even from afar.
For the new competitive Age, using innovative design and creativity to help customers display there products and services and make key business exhibition marketing actions is a challenging task. If you can’t afford such sophisticated customizations, you can focus on having mote simple structures using wallpaper artworks and renting LED screens instead. These components should prominently display your brand name, logo, taglines and other promotional messages. Having bespoke furniture that complements your brand colors can also help.
Attending multiple shows
Trade shows are held in different venues. If you wish to attend another trade show in a different location, you have to prepare for the change in layout. With an capable and experienced exhibition stand service, you can manage your exhibition presentations. The company will reconfigure your previous stand design to suit the space and rules set by another organizer.
Ask for quotations before you commit. This ensures that the service costs are within your budget.
Franco Stera is Executive Marketing Director at Marketing/Creative Services Activteam on site support, assist across exhibitions, exhibitors brand and exhibition marketing targets.