Thousands of exhibition booths at many trade shows look for the attention of one potential customer . Neither the prospect nor advertisers benefit from this reality. Plenty of clients take promotional materials and effort as distractions into their everyday life. Some develop ad blindness-preferring to ignore ads whenever they see one.
As an exhibitor, you have to deal with the competition within and beyond your niche. If you want your brand to stand out, you have to do something out of the ordinary. This is when customized exhibition booths come in.
To get customer’s awareness in the show it is crucial to stand out from the crowd.! With hundreds of different exhibition booths at the event, it is not easy to stand out. A stand need to look professional and stunning. A customized exhibition stand with eye catching visuals, multimedia effects such as light boxes and printings would make a company stand out at the show with an exhibition stand and create a more sophisticated look.
Identify your customers – Knowing what you do talking to in the exhibit will allow you to think of the best way
to communicate your sales message and present your products, services, and brand. Find out what your target consumers needs and
wants are and direct your messages to them. Make sure your exhibition stand contractor understand their needs or wants.
This will surely put your brand or product on their radar.
It also helps to be abreast on how your target audience reacts to the latest trends. This will help you in designing your
exhibition stand design and build and in choosing your process.
Innovative custome designs.
If you would like your prospective customers and passersby to take your exhibition stand seriously, you have to invest in customization.
Excellent design creates sentiment for the brand or product. Creating an extraordinary experience for your target audience.
Custom projects should be based on aesthetics. Aesthetic generate beauty, and beauty is the secret ingredient which makes a trade show design go even further as a trade fair demonstration, giving visitors a singular experience.
Have clear objectives and plan your stand implementing your targets in the overall concept: Whether you areenhance your brand equity, raise awareness about new products or service or just interested in meeting more potential business partners, develop your stand in accordance with your aims.
A clear purpose of sections in your stand can help you manage your exhibition better. One section should be dedicated for your product displays. There should also be the standard hospitality features like a mini-lobby and space-saving chairs. In addition, it pays to have a cloaked area for your salespeople to keep their things and to rest every once in a while.
This is almost certainly one of the areas who have considerably evolved. Today, LED technology has made it possible to create new ways to make lighting and visuals more interesting to audiences. It has made such a huge impact because of how flexible it can be with options ranging from rope lighting to strip lighting.
LED technologies have also made it possible to use lights of a certain color and even have changing colors incorporated in your design. Furthermore,
Conventional lighting fixtures such as track lighting, pin lights, and floor lights among others are still available. You can check with your exhibit organizers and booth contractors if you have special desires.
Image quality matters.
The fascination of an exhibition booth comes from the dynamic of the communication approach, customer interaction, audio visuals and careful consideration.
Use attention-grabbing graphics – The classic adage a picture paints a thousand words says it all. Get your target
market’s attention by appealing them with interesting pictures.
Produce original artwork to get good quality images. Good professional stock photos clear, crisp images. Bad pictures and artwork could result in your entire exhibition failing to make the impact. Use quality image, do not use images that have been copied from non-original sources.
Franco Stera is Executive Marketing Director at Marketing/Creative Services Activteam promotion marketing analyst support, assist across exhibitions, exhibitors brand and exhibition marketing targets.