Be Seen on the Market.
While it is not easy to join a trade show and manage an exhibition stand, doing so can in fact produce remarkable results and propel a product to success. A well designed exhibition stand setup together with a carefully planned trading approach boosts four key essential business areas simultaneously, making a trade show slot a smart and worthwhile investment
As an exhibitor, you have to deal with the competition within and beyond your niche. If you want your brand to stand out, you have to do something unusual. This is when custom exhibition booths come in.
To get customer’s attention in the show it is crucial to stand out from the crowd.! With hundreds of different exhibition booths at the event, it is not easy to stand out. A stand need to look professional and stunning. A customized exhibition stand with eye catching graphics, multimedia effects such as light boxes and printings would make a company stand out at the show with an exhibition stand and create a more elegant look.
Identify your target audience Knowing who you are talking to in the exhibit will allow you to think of the best way
to communicate your message and present your products, services, and brand. Find out what your target consumers needs and
wants are and direct your messages to them. Make sure your exhibition stand contractor understand their needs or wants.
This will surely put your brand or product on their radar.
It can also help to be abreast on how your target audience reacts to the latest trends. This will help you in designing your
exhibition stand design and build and in choosing your strategy.
Ground breaking custome designs.
There are factors that it’s essential to take into consideration first before you finalize your designs for your exhibition stands. You need to seriously think about the various elements that you want to have in your stand. These elements have to be interesting and appealing to your audience. Other than the the visuals and well organized and harmonic environment to put in your stand, there are a few basics that you have to plan for too.
Various trends are becoming popular in recent years when it comes to designs for exhibition stands. Among these are trends in lighting and construction materials.
Have clear objectives and plan your stand implementing your targets in the overall concept Maybe you areimprove your brand equity, increase awareness about new products or service or just interested in meeting more potential business partners, create your stand in accordance with your goals.
Product Service Demonstration
A clear purpose of sections in your stand can help you manage your exhibition far better. One section should be dedicated for your product displays. There should also be the standard hospitality features like a mini lobby and space saving chairs. Furthermore, it pays to have a cloaked area for your salespeople to keep their things and to rest every once in a while.
This is almost certainly one of the areas that have considerably evolved. Today, LED technology has made it possible to create new approaches to make lighting and visuals more interesting to visitors. It has made such a huge impact because of how flexible it is usually with options ranging from rope lighting to strip lighting.
LED technologies have also made it possible to use lights of a specific color and even have changing colors incorporated in your design. Furthermore,
Conventional lighting fixtures such as track lighting, pin lights, and floor lights among others are still available. You can check with your exhibit organizers and booth contractors if you have special needs.
Image quality matters.
The fascination of an exhibition booth comes from the dynamic of the communication approach, customer interaction, audio visuals and contemplation.
Use attention grabbing graphics The classic adage a picture provides a thousand words says it all. Get your target
market’s attention by enticing them with interesting pictures.
Make sure your chosen image or set of images conveys the message of your
business, without need for lengthy text.
Franco Stera is Executive Marketing Director at Marketing Creative Services Activteam promotion marketing analyst support, assist throughout exhibitions, exhibitors brand and exhibition marketing targets.