How to Appeal to The Most Suitable Audience

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How to Draw in the Right Target Audience With Your Custom Made Exhibition Booth – Be Seen on the Market.

While it is not easy to join a trade show and manage an exhibition stand, doing so can actually produce remarkable results and propel a product to success. A well designed exhibition stand setup together with a carefully planned trading strategy boosts four key essential business areas simultaneously, making a trade show slot a smart and beneficial investment

As an exhibitor, you have to deal with the competition within and beyond your niche. If you want your brand to stand out, you have to do something out of the ordinary. This is when custom exhibition booths come in.

To get customer awareness in the show it is crucial to stand out from the crowd.! With hundreds of different exhibition booths at the event, it is not easy to stand out. A stand need to look professional and stunning. A customized exhibition stand with eye catching visuals, multimedia effects such as light boxes and printings would make a company stand out at the show with an exhibition stand and create a more sophisticated look.

Organizing anĀ  exhibition stand
Your exhibition stand should bear your brand name, logo and tagline. Other than the visuals and well organized and harmonic environment to put in your Exhibition booth, there are a few basics that you have to plan for too.

Innovative custom designs

If you would like your visitors and passersby to take your exhibition stand seriously, you have to invest in personalization. Fantastic design creates sentiment for the brand or product. Creating an extraordinary experience for your target audience. Customized projects should be based on aesthetics. Aesthetic generate beauty,the key factor making a trade show design go even further as a trade fair presentation, giving visitors a singular experience.

Have clear objectives and plan your stand implementing your targets in the overall concept. Regardless if you are improve your brand value, increase awareness about new products or service or perhaps interested in meeting more potential business partners, design your stand in accordance with your aims.

Product and Service Demonstration:

A clear definition of sections in your booth will allow you to manage your exhibition stand far better. One section should be dedicated for your product displays. There should also be the standard hospitality features like a mini lobby and space saving chairs. Furthermore, it pays to have a cloaked area for your sales staff to keep their things and to rest every once in a while.

This is probably one of the areas that have considerably evolved. Today, LED technology has made it possible to create new ways to make lighting and visuals more interesting to visitors. It has made such a huge impact because of how flexible it can be with options ranging from rope lighting to strip lighting.

LED technology has also made it possible to use lights of a specific color and even have changing colors incorporated in your design. Furthermore,
Conventional lighting fixtures such as track lighting, pin lights, and floor lights among others are still available. You can check with your exhibit organizers and booth contractors if you have special needs.

Image quality matters:


The attraction of an exhibition booth comes from the dynamic of the communication approach, customer interaction, audio visuals and contemplation. Use attention grabbing visuals. The classic adage a picture paints a thousand words says it all. Get your target market attention by enticing them with interesting pictures.

Provide original artwork to get high quality images. Good professional stock photos clear, crisp images. Bad pictures and artwork could result in your entire exhibition booth failing to make the impact. Use quality image do not use images that have been copied from non original sources.

Franco Stera is Executive Marketing Director at Marketing and Creative Services Activeteam advertising marketing analyst help and support assist throughout exhibitions, exhibitors brand and exhibition stand marketing objectives.