Exhibitions in Germany
Germany is renowned for its trade shows. Every year nearly 600 different events take place all over the state. Some of those are huge global shows, such as CeBit, IAA, ITB or Hannover Messe others are more local and more dedicated trade events. Germany delivers something for everyone all major business sectors are covered manufacturing, technology, food, cars, beauty and fashion, leisure, travel, construction, education and many more. Every sector has at least a couple of trade events, each of them attracting different crowds.
Productive ideas when constructing an exhibition stand in Germany, Frankfurt Hanover, Dusseldorf, Berlin, and Munich. Exhibition stands, Exhibition stand preparation is an essential step research how to acquire an exceptional design.
Benefits of trade fairs is the chance they offer to develop customer relations. Relations can be maintained by a brief conversation on the stand rather than by spending large amounts of time and money on travelling. Trade shows make it possible to combine several marketing instruments. If the company main objective is to attract new customers it has to launch a large scale advertising campaign ahead of a trade fair. On the other hand, if its goal is to cultivate relations with existing customers then these must be inspired to visit ones stand beforehand. A basic evaluation of exhibition Stands Dusseldorf activities reveals that trade fairs represent a marketing instrument with a wide ranging and far reaching impact. All the earlier mentioned factors highlight the importance of trade fairs as part of the marketing variation. Planning is an important stage research the way to acquire a special design.
What unique value proposition does your product and service offer for this region of business? This is probably more important than a stylish exhibit with engaging exhibitor staff.
Being an exhibitor from another country is sensitive and aware of cultural variations when attending or operating an exhibition. Your product, services, and exhibition stand concept might be great, but how you engage with an international audience can make or break your chances to meet your objectives.
Marketing mix elements consist of determining a product, pricing and sales conditions, and implementing sales and communications measures. These are the instruments a company uses to control its effect on the sales market.
Exhibitions and event marketing and advertising are always one of the most expensive components in any companies marketing budget. The cost may be greater but surely must be viewed as an investment to bring benefits, and measure, the full benefits of one on one marketing.
The biggest mistake that companies make when taking their local exhibitions experiences abroad is assuming that their formula for success will work the same internationally.
In order to make a strategic decision regarding exhibition participation and the exhibition stand development, a company need to look at its marketing mix in terms of its products, pricing, sales and marketing communications and sales channels. Preparation is a crucial stage research how to develop an exceptional exhibition stand.
Marketing is considered the planning, coordination and monitoring of all of organization activities that are focused on current and prospective markets. The purpose of these activities is to consistently satisfy customers desires on the one hand and the company aim on the other. To achieve these aims a company must employ a range of marketing instruments.
Budgeting and planning
The planning process previous to participating in an exhibition is complete without having a budget being drawn up in good time. Admittedly, it is difficult to forecast costs the first time round, but after finding out the costs at the first exhibition one can make better calculations for a second event.
Right after the fair has ended approx. 4 months after the event, and once the cost of each individual item has been determined, it is possible to make a final assessment of costs versus advantages and decide on how successful the company was cost factors involved in attending a trade fair.
The expenses can be separated as follows
stand rental, utilities in addition to other operations electricity, water, disposal
stand construction and decorating
services on the stand and marketing communications
transport and waste disposal
employees and travel
Be sure to have your best sales and development staff prepared to attend the trade show on the day and provide them clear roles. Have some on the stand itself and some circulating through the exhibition and attending talks and other possibility to build relationships with business representatives and leads. Avoid over manning your stand, as it can look frightening.