The growth wth in competition and the shifts of consumer habits andrequires exhibitors to introduce new exhibition stand designs innovative concepts and ideas in order to catch the attention of more potential customers.
The presentation of goods aservices in exhibitions empasizes visual elements because they capture attention of clients.
Creative designersimplement design ideas into practical creative booths that support profitability and to generate an welcoming atmosphere and bring people into the stand and also helps to keep them there longer, is part of the visual promoting and is a crucial part of any exhibition program. A highly effective visual marketing can improve the exhibitors brand image and significantly increase revenues.
Stand impression and internal environment is a significant determinant to spend time in the exhibition stand.
The booth interior is also a significant part successful exhibition marketing because designing a modern exhibition stand can impact the revenue and image of the exhibiting company. Designing a booth interior is the art of drawing, composing and selecting colors, materials, furnishings and accessories to enrich the design of the interior. The main purpose is to create a beautiful environment and to enhance the demonstration of the presented products and services. To create a distinctive image should be the main task due to the fact such an image will create a brand name recognition which will be immediately perceived by the potential customers.
One of the key obstacles for exhibitors is to constantly add value to the brand. Completely new and progressive elements need to be added to the existing event marketing mix. Elements that excite the senses of potential customers such as flat screen media, artwork, music and lighting help to develop a unique environment and presentation experience.
An impactful Visual, brilliant created exhibitions stand is one that creates, curiosity interest and choose preferences within a short distance of the stand approach. Visual elegance will hold consumers interest, transforming passive interest into active potential customers, boosting the sales. With the right quality and quantity of information, the empirical results are unlimited.
Visual transmission by putting the product, service or brand at the point of attention by making it as a title character.
The purpose is to make evident the characteristics of a product or service in order to favour the selection process of the customer. Realizing this through the organisation of messages, visuals, multimedia and presentation techniques is a challenging and individualized process.
Participating at the main exhibitions related to your industry with smart concepts a workable strategy, is a primary factor.
Franco Stera is Executive Marketing Administrator at Marketing Creative Services Activteam on site support, assist throughout exhibitions, exhibitors brand and exhibition marketing objectives.