Attention to stand design stylishness and exhibition Targets

There’s so much discussion about promoting goods and services at shows, and that presents both a challenge and an opportunity to businesses. In marketing, going with the flow is regarded as a good option. However, there is an overwhelming competition for attention there. What you can do is complement and intensify your presence efforts through event marketing.

Participation in a trade show forms part of the above mentioned marketing approach. There is still competition in such an event, but at least you don’t have to deal with thousands or even millions of competing businesses. To make sure your high noticeable exhibition stand rises above the rest, you could implement the following suggestions.

Select Layout Wisely

Stand designs can be classified into five namely peninsula, head, corner, walk through and row. A peninsula stand is open in all areas while a head stand includes a backdrop in one side but is open in three sides. Corner and walk through stands have two open sides and two walled sides. In a corner stand, two walls are adjoined together, forming a corner. In a walk through stand, the two walls are set up across each other, providing a pathway. A row stand has only one open side.
When choosing from the aforementioned designs, you have to consider the location of and area surrounding your booth. For booths with spacious surrounds, a peninsula stand is considered the most ideal option. A row stand provides privateness and exclusivity, which is handy if there are booths beside and behind yours. A corner stand works well if your booth is on a corner or alongside a structure. You can also make use of a double decker stand if your organizers and the venue allow. With this, you can mix and match different stand layouts.

Brighten Up Your Booth

One of the most effective ways to outshine your competition is to make sure that your high visible exhibition stand is well lit. You don’t want your exhibition stand to be treated being a shadow or backdrop of other stands, do you? Instead of opting for standard cold lighting, ask your stand provider to use worm lights or modern Led lighting. Aside from lighting systems, another way of brightening up your stand is featuring LED screens. These don’t only lighten up your stand they can also be methods to feature your video ads, instructional videos, and customer testimonials.

Is your brand name recognizable in different distances? This is a question you should ask your stand provider. Whether you utilize blocks of letters, overhead banners, or moving graphics display, make sure everything is bold. This way, your brand name and tagline can be viewed by event goers even from afar.

For the new competitive Age, using exciting design and creativity to help customers present there products and services and make key business exhibition marketing actions is a challenging task. If you can’t afford such sophisticated customizations, you can focus on having mote simple structures using wallpaper artworks and renting LED screens instead. These elements should prominently display your brand name, logo, taglines and other promotional messages. Having customized furniture that complements your brand colors can also help.

Designing the most attractive booth takes some time, effort and budgeted company funds, but the outcomes can pay off rather rapidly. Customers need to get the impression that your business has something exclusive to offer.

Franco Stera is Executive Marketing Director at Marketing Creative Services Activteam on site support, assist throughout exhibitions, exhibitors brand and exhibition marketing targets.